Gowalla Adds Skyhook Location to Android App
iPhone-quality location will be added to popular social networking game
BOSTON, MA - February 23, 2010- Skyhook Wireless® today announced that Gowalla, a location-based social networking service, has added Skyhook's Core Engine to its Android application for improved location results. Gowalla is a mobile social network that allows users to check in and share current location with friends to earn achievements.
The Gowalla app for the iPhone uses the built-in Skyhook location by default. When building out Gowalla for Android, the app's developers noticed a distinct difference in location performance between the two platforms. "Up to this point we've tailored our core Gowalla experience to the iPhone. We know that there are plenty of users on other location-aware smartphones but the location system on Android leaves a lot to be desired," said Josh Williams, CEO and co-founder of Gowalla. "Accurate user positioning is essential to Gowalla's functionality. We chose to use Skyhook because we require the best possible location at all times."
"Location-aware social networking apps cannot succeed without reliable positioning results," said Kate Imbach, vice president of marketing at Skyhook Wireless. "Gowalla's disappointment with Android location is a common frustration that can only be resolved by integrating Skyhook."
Gowalla's Skyhook-enabled Android app is currently in beta and will be widely released to the public in March. Skyhook Wireless offers a publicly available SDK for Android developers, available here: www.skyhookwireless.com/developers/sdk.php.
About Skyhook WirelessFounded in 2003, Skyhook Wireless has pioneered the development of the first hybrid positioning system to fully leverage Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services. Skyhook's hybrid positioning system XPS requires no new hardware, works indoors and outdoors, provides an instant location and is more accurate than current technologies in congested downtown areas.
About GowallaGowalla is a locative social network inspiring people to share their favorite places and experiences with friends. With an ever growing collection of game-like rewards, the beautifully designed service has connected people in 150 countries with over 450,000 places around the world. The company is privately held and is headquartered in Austin, Texas. For more information on the company, or to download Gowalla for your mobile phone, please visit www.gowalla.com
- Contact
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Beth Winkowski
Skyhook Wireless
Phone: (978) 649-7189
Email: beth@skyhookwireless.com